ADT Home Security is what I’d call a “brand response” advertiser. They needed calls and clicks. But they also needed to build their brand. We were able to do both.
This hand-drawn cell-animation commercial got laughs, and results.
This spot, produced at Industrial Light & Magic and Skywalker Ranch, was not one of my personal favorites. But hey, it ran for 10 years, so it must have worked. And I got to buy swag at the employees-only Ranch gift shop.