We succeeded in rebranding Maryland’s second-largest university, introducing a theme line — “Thinking Outside” — that reflected the school’s mission to work beyond the borders of the campus. The campaign featured targeted television and online video, outdoor, digital banners, radio and a robust microsite.

The Thinking Outside website allowed us to gather dozens of real-life stories about Towson students and professors doing important work in the “real world.” It featured videos, photo galleries and narrative from the participants.