How do you sell racing gauges to car enthusiasts? By getting inside their heads. We knew they loved to win, so we created television spots and magazine ads that tapped into that passion. And we wrote a tagline for¬†Stewart-Warner that summed it all up nicely: “The winner’s circle.”

 

SWP Print Campaign divorced

 

SWP Print Campaign flu

 

SWP Print Campaign h-moon

Stewart Warner Performance

 

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