Ocean City, Maryland is a fun place. It needed equally fun advertising. So we broke the rules of lookalike destination marketing with multiple campaigns that won awards, and filled hotel rooms. Featuring television, online video, digital banners, outdoor and a website that connected them all.
One day I was reading the New York Times Science page, when I saw a report about the end of the world. I thought that made for great advertising.
Then came Rodney, the lifeguard who rescues people from boredom. He was an instant success, and so was our client.